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Out with the new, in with the old as McV ditched
2004-12-11T00:00:00
United Biscuits is scrapping its McV brand in favour of reverting back to the original McVitie’s banner on its biscuits portfolio. UBUK introduced McV in 2002 and despite biscuit sales rises of 12% in the first year and 4% in the second, it has...
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