dailycer cereal factory

Own-label cereal supplier Dailycer UK is investing in a new £4.2m hi-tech production line for its Deeside factory in Wales.

The new technology will increase production to 5,200 tonnes of cereal bars per year from 3200.

New coatings, recipes and bar shapes can now be created after the new equipment installation, which involved the creation of a mezzanine floor and external extension to accommodate it.

Dailycer UK is now able to produce new lines and is in discussions with potential new customers.

The expansion is backed by a £480,000 investment from the Welsh government’s Economic Growth Fund.

“Dailycer is an important employer in the region and I am delighted Welsh government support is helping to create and safeguard jobs,” said economy minister Edwina Hart.

Two years ago, Dailycer UK and Dailycer France were purchased by Agrotech and the manufacturer aims to double turnover to over £54m over the next three years. “A wider and highly innovative product range opens up new opportunities to serve different markets and explore export markets,” said Dailycer UK MD Pete Robertson.