Hardys is emphasising the Australian origins of its Nottage Hill wines with a consumer competition offering once-in-a-lifetime experiences downunder. The winemaker is flagging up the offer with a neck tag which is going on bottles of the brand this month. Specially marked corks will indicate whether a prize has been won when they are pulled from the bottle. Five tailormade holidays are on offer as well as cases of wine for 1,000 runners-up. Brand manager Amelia Nolan said: "This is a great instant win promotion which we believe will drive sales of the brand across all trading channels by appealing to all wine consumers." Hardys is helping the trade promote the deal by offering point of sale kits. {{DRINKS }}