Procter & Gamble has revamped its Pampers Active Fit nappies in a bid to give babies a comfortable fit for longer.
The redesigned products now have stretchier sides, a wider waistband and super-grip tapes at the sides.
They will be supported by a marketing push kicking off this month and running until the end of June. Activity is set to include TV commercials, advertising in key titles, direct mail and instore support. A spokeswoman said: “When babies start to move, be it rolling over or eventually walking, they need a nappy that won’t restrict their freedom.” She added that Pampers Active Fit was the fastest-growing single nappy variant on the market.
Pampers Active Fit is available in midi, maxi, maxi plus and junior sizes in carry, economy and jumbo packs.
The redesigned products now have stretchier sides, a wider waistband and super-grip tapes at the sides.
They will be supported by a marketing push kicking off this month and running until the end of June. Activity is set to include TV commercials, advertising in key titles, direct mail and instore support. A spokeswoman said: “When babies start to move, be it rolling over or eventually walking, they need a nappy that won’t restrict their freedom.” She added that Pampers Active Fit was the fastest-growing single nappy variant on the market.
Pampers Active Fit is available in midi, maxi, maxi plus and junior sizes in carry, economy and jumbo packs.
No comments yet