Panadol Advance will be available from this month in 500mg tablets and is being marketed as a faster-acting pain relief tablet to other paracetamol products. It will replace the Panadol tablet 16 and 32-packs, in a bid to gain market share from traditional paracetamol products marketed by Anadin, among others, as well as own-label products. Smaller regular Panadol lines remain.
Panadol Advance contains optizorb, which GSK says enables it to disperse up to five times faster than a traditional 500mg tablet, which can take up to an hour to take effect.
Panadol Advance 16 tablet packs have a rsp of £1.45 and Panadol 32 packs have a rsp of £2.79 and will only be available in pharmacies. In-store activity will be followed by a broader push early next year.