Young’s Seafood has targeted significant growth in foodservice after appointing food industry veteran Adrian Greaves as foodservice director.
Greaves joins the seafood giant after a period running a foodservice consultancy, but has extensive experience dating back to the late 1980s working for food companies including UB, 2 Sisters Food Group, McCain and Heinz.
Young’s CEO Pete Ward said Greaves would help fulfil its ambition - outlined earlier this year - for foodservice to become a key part of the business through the Young’s for Chefs division.
“Young’s For Chefs is now targeting a number of growth channels within foodservice,” Greaves said.
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