Phil Gaffney for Higher Nature

Higher Nature has named Phil Gaffney as its new sales director.

Gaffney joins Higher Nature from Proper Cornish Food Group, where he was sales controller. He has also worked for Clipper Teas, Gerber Soft Drinks and Ginsters. “Phil’s appointment is an important step in delivering our future growth plans,” said Higher Nature CEO David Coulson. “With direct experience of building distribution for high-growth challenger brands, Phil is well placed to help us.”

The company has also appointed Elesha Bristow as business development manager. She joins from Salcura and has also worked for First Natural Brands and Savant Distribution.