Born moves up from the role of COO, replacing Graeme McFaull, who has been at the helm since December 2005.
Wincanton said the change at the top was part of a planned succession, with McFaull remaining with the company in a consultative role.
Born, who had been COO since April 2009, had extensive experience in managing turnarounds and growth in a number of industries, the company said.
Wincanton now planned to focus on organic growth, reducing debt and improving profitability through a greater reduction in overhead and operating costs, it added.
Chairman David Edmonds praised outgoing CEO McFaull. "He has played a major part in securing its growth into a major logistics company over that period," he said.