The Wrigley Company has appointed Pamela Bower-Nye as its new UK & Ireland marketing director.

Bower-Nye most recently worked as group international marketing director at Britvic, where she was responsible for international strategic planning and development of brands including Robinsons, Fruit Shoot and J2O.

At Wrigley, she will be responsible for marketing across the company’s gum brands, including market leader Extra.

“It’s great to be joining Wrigley at a time when its brands are in growth,” said Bower-Nye, who also spent 10 years working in senior roles at Diageo. “I’m looking forward to leading what I know is a talented and dedicated team and being part of the wider Mars organisation.”

Wrigley MD Hamish Thomson added: “Pamela has great strategic and planning skills coupled with a track record of delivering well executed campaigns delivering growth to the brands she has worked with.  Her experience of combining different marketing disciplines is also crucial as we look to grow our well-loved brands.”