iceland milk


Malcolm Walker

CEO, Iceland

Last ranked: 30

After years of success these are tough times for Walker and Iceland. Like for likes were down 4.1% over Christmas despite a concerted effort last year including its new Power of Frozen ad campaign and an upmarket new fascia called The Food Warehouse (to tackle the discounters head on). We love Walker’s fight and await his next move with interest.

The Grocer's Power List 2016 reflects a sector in upheaval