Vimto Soft Drinks has named Paul Johnson as category manager for the convenience sector.
Johnson, who has worked at Coca-Cola Enterprises for 16 years, will use retail data to develop a convenience strategy for Vimto.
“I am looking forward to using my broad experience of working in sales development, customer communication and strategy planning to bring creative and innovative ideas to my role, including delivering complex data analysis in a productive way,” he said.
Vimto has also named Vicky Marsden as brand manager for Levi Roots Soft Drinks. She has previously worked in brand management for Dairy Crest.
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