Sainsbury’s director of online Jon Rudoe has had his role extended to director of online, digital & cross-channel.

Rudoe, who joined Sainsbury’s in July 2011 from Ocado, where he was head of retail, will now be responsible for the chain’s digital strategy, all online channels, digital businesses and mobile offering.

He will report to group development director Luke Jenson.

“Our goal is to make our customers’ lives easier and deliver the best shopping experience - whether in store, at home or on the go,” Rudoe said.

“There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.”

Sainsbury’s revealed last week that its online grocery sales grew by nearly 20% year-on-year in the fourth quarter.

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