Bestway has appointed Steve Carter as chilled & fresh category controller.
He joins from Medina dairy where he was commercial director, and has also worked for Musgrave and Sainsbury’s.
Bestway is looking to strengthen its position in chilled & fresh. Carter will head fruit & veg, butchery and chilled.
“Bestway is a huge group with a turnover of £2.5bn. However, most of this is in ambient rather than chilled & fresh, where we are only scraping the surface,” Carter said. “The potential is there to increase this part of the business not only in catering and foodservice, where there is tremendous scope, but also among Best-one, Xtra Local and independents.”