PepsiCo is launching a £1m on-pack promotion for Pepsi Max as part of the brand's ICC World Twenty20 England cricket sponsorship.
The Max it for a Million on-pack activity will give consumers the chance to win £10,000 every day and also includes a pledge to give away an extra £1,000 whenever a six is scored.
Limited-edition cans and bottles will be rolled out from next week featuring an image of a cricket player and competition details.
The sponsorship will be supported by TV advertising, PR and PoS material and will continue until 21 June.
The Max it for a Million on-pack activity will give consumers the chance to win £10,000 every day and also includes a pledge to give away an extra £1,000 whenever a six is scored.
Limited-edition cans and bottles will be rolled out from next week featuring an image of a cricket player and competition details.
The sponsorship will be supported by TV advertising, PR and PoS material and will continue until 21 June.
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