All Pepsico articles – Page 15
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NewsLineker low-profile as Walkers switches tack
Gary Lineker is to take a back seat in the latest ad for the Walkers range following a brand revamp. The former England striker has been associated with Walkers for almost 20 years.
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ProfilesSouth takes helm of PepsiCo wholesale
The new head of PepsiCo's wholesale operation in the UK is gearing up to boost sales of impulse lines through wholesalers. Kieran South has been promoted to the role of wholesale customer management director for UK & Ireland and will...
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...
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News
PepsiCo still optimistic on healthy crisp ‘challenge’
PepsiCo's search for a new baked crisp product that is a hit with consumers is "by far its biggest challenge", UK president Richard Evans has admitted. PepsiCo this week released the results of its UK and Ireland business against a raft...
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News
PepsiCo: ‘We have all played an unwitting part in obesity crisis’
The chairman and chief executive of PepsiCo has admitted that food and drink companies have played an unwitting part in creating the obesity crisis. Indra Nooyi told more than 400 manufacturers and retailers gathered at the Consumer Goods…
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NewsWalkers is accused of ‘cloning’ rival brands with Crinkles launch
The launch of a crinkle-cut range by Walkers has prompted a claim that the brand “clones” rival crisp products. Walkers is to roll out Walkers Crinkles in April, a move it claimed would be the biggest category launch of the past five…