Archive of all Pepsico articles – Page 15
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NewsWalkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
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NewsWalkers to roll out premium Mediterranean crisps duo
NPD is based on the Lay’s Artesanas line well-established in Spain
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NewsWalkers redesigns packaging for Crinkles brand
PepsiCo-owned Walkers hopes the new packs will drive sales following a 7.1% drop in value
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NewsBuzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
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NewsPepsiCo to slash sugar, fat and salt in soft drinks and snacks
The company will reformulate the bulk of its food and drink products under its 2025 Sustainability Agenda…
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NewsQuaker adds gluten-free Oat So Simple & rolled oats lines
The NPD follows the launch of the brand’s breakfast pouch range
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NewsPepsiCo takes on Butterkist with Pop Works from the US
The ‘cinema-style’ snack is ‘wet popped’ – meaning the corn kernels expand in a kettle as opposed to hot air
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NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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NewsDoritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
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NewsGary Lineker fronts TV ad to drive new Walkers Bugles snacks
The commercial is aimed at encouraging consumers ‘to embrace their playful side’
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NewsGary Lineker gets his kit off across Leicester with Walkers
Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty
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NewsWalkers to offer 20,000 holidays in new on-pack promotion
The push will be rolled out from 18 April across the brand’s core single and multipacks portfolio
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NewsTropicana reveals Little Glass fruit juice marketing campaign
The brand hopes to educate consumers about the nutritional benefits of fruit juice
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NewsWalkers offers Champions League tickets in on-pack promotion
‘Instant win’ campaign also offers footballs and T-shirts
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NewsWalkers launches Tear 'n' Share in packs that turn into bowls
The thicker-cut crisps are available in five flavours for sharing
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NewsPepsiCo kicks off its UEFA Champions League push
PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16
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NewsWalkers to offer crisp fans tastes of the past
Walkers is giving shoppers to chance to help permanently resurrect their favourite crisp flavours of the past with its new marketing push.
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NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
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NewsQuaker Oats rolls out new ranges to tap granola boom
Quaker Oats is launching a major push into the booming granola market…
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NewsDoritos takes new Roulette ad push out for a spin
Doritos is backing its ultra-spicy Roulette variant with a multimedia push.