All Pepsico articles – Page 11
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Food manufacturers push for front-of-pack labelling overhaul
Move comes with Public Health England preparing to launch new sugar reduction targets across nine key sectors in the next
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PepsiCo strength at home adds fizz to Q4 sales
PepsiCo boosted sales 5% in its fourth quarter to $19.5bn thanks to steady demand in its domestic US market and a 53rd week in the financial year.
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Walkers kicks off Champions League TV ad campaign
A new ad features football fans gathered in a variety of locations to watch a match
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Doritos unveils Heatburst duo featuring ‘chilli capsules’
The UK-exclusive NPD promises flavour followed by spicy heat
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Walkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
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Walkers to roll out premium Mediterranean crisps duo
NPD is based on the Lay’s Artesanas line well-established in Spain
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Walkers redesigns packaging for Crinkles brand
PepsiCo-owned Walkers hopes the new packs will drive sales following a 7.1% drop in value
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Buzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
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PepsiCo to slash sugar, fat and salt in soft drinks and snacks
The company will reformulate the bulk of its food and drink products under its 2025 Sustainability Agenda…
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Quaker adds gluten-free Oat So Simple & rolled oats lines
The NPD follows the launch of the brand’s breakfast pouch range
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PepsiCo takes on Butterkist with Pop Works from the US
The ‘cinema-style’ snack is ‘wet popped’ – meaning the corn kernels expand in a kettle as opposed to hot air
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Walkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
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Doritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
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Gary Lineker fronts TV ad to drive new Walkers Bugles snacks
The commercial is aimed at encouraging consumers ‘to embrace their playful side’
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Gary Lineker gets his kit off across Leicester with Walkers
Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty
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Walkers to offer 20,000 holidays in new on-pack promotion
The push will be rolled out from 18 April across the brand’s core single and multipacks portfolio
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Tropicana reveals Little Glass fruit juice marketing campaign
The brand hopes to educate consumers about the nutritional benefits of fruit juice
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Walkers offers Champions League tickets in on-pack promotion
‘Instant win’ campaign also offers footballs and T-shirts
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Walkers launches Tear 'n' Share in packs that turn into bowls
The thicker-cut crisps are available in five flavours for sharing
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PepsiCo kicks off its UEFA Champions League push
PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16