Archive of all Pepsico articles – Page 13
-
NewsWalkers to give away £2m in Pay Packet promotion
The on-pack push will offer the chance to win cash amounts equivalent to average salaries
-
NewsPepsiCo plans experiential activity for all brands
Kristin Patrick said brands could no longer afford to simply rely on big-budget TV ads
-
NewsPepsi Max adds Ginger variant to UK lineup
The launch of the “zingy” cola is to be supported throughout June and July
-
Analysis & Features7: Pepsi
Pepsi continues to confound bearish predictions for the future of the carbonates category
-
NewsFood manufacturers push for front-of-pack labelling overhaul
Move comes with Public Health England preparing to launch new sugar reduction targets across nine key sectors in the next
-
NewsPepsiCo strength at home adds fizz to Q4 sales
PepsiCo boosted sales 5% in its fourth quarter to $19.5bn thanks to steady demand in its domestic US market and a 53rd week in the financial year.
-
NewsWalkers kicks off Champions League TV ad campaign
A new ad features football fans gathered in a variety of locations to watch a match
-
NewsDoritos unveils Heatburst duo featuring ‘chilli capsules’
The UK-exclusive NPD promises flavour followed by spicy heat
-
NewsWalkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
-
NewsWalkers to roll out premium Mediterranean crisps duo
NPD is based on the Lay’s Artesanas line well-established in Spain
-
NewsWalkers redesigns packaging for Crinkles brand
PepsiCo-owned Walkers hopes the new packs will drive sales following a 7.1% drop in value
-
NewsBuzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
-
NewsPepsiCo to slash sugar, fat and salt in soft drinks and snacks
The company will reformulate the bulk of its food and drink products under its 2025 Sustainability Agenda…
-
NewsQuaker adds gluten-free Oat So Simple & rolled oats lines
The NPD follows the launch of the brand’s breakfast pouch range
-
NewsPepsiCo takes on Butterkist with Pop Works from the US
The ‘cinema-style’ snack is ‘wet popped’ – meaning the corn kernels expand in a kettle as opposed to hot air
-
NewsWalkers rapped by ASA over unfair holiday competition
Omission of letter swap limitations from promotional material “was likely to disappoint consumers”
-
NewsDoritos competition asks public to destroy a new flavour
£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger
-
NewsGary Lineker fronts TV ad to drive new Walkers Bugles snacks
The commercial is aimed at encouraging consumers ‘to embrace their playful side’
-
NewsGary Lineker gets his kit off across Leicester with Walkers
Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty
-
NewsWalkers to offer 20,000 holidays in new on-pack promotion
The push will be rolled out from 18 April across the brand’s core single and multipacks portfolio