Archive of all Pepsico articles – Page 8
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Analysis & FeaturesAs energy drinks soar, can boozy versions like WKD X take off too?
WKD is hoping to build the category with X, but faces a PR risk
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NewsWalkers launches its first non-HFSS crisps range with ‘half the salt’
The crisps giant claimed the snacks had performed strongly in consumer taste-testing
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NewsGlobal fmcg players cut ties with Russia in war protest
Unilever, Carlsberg, Heineken, Coca-Cola, PepsiCo and Lindt were among those to have minimised and suspended business in the country
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Comment & OpinionBy cutting ties with Russia, businesses are proving they can put people over profits
Quitting Russia en masse shows the world’s biggest food and drink brands can act quickly and decisively when they want to
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NewsCoke, Pepsi, McDonald’s and Starbucks suspend operations in Russia
Drinks giants Coca-Cola and PepsiCo, fast food chain McDonald’s and coffee house Starbucks have bowed to increasing pressure to halt operations in Russia amid the country’s invasion in Ukraine.
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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NewsRockstar energy drink core range reformulated to meet HFSS regulations
The new recipes contain less than 4.5g sugar per 100ml, and will begin rolling out from March
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NewsWotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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NewsWalkers calls time on crisp packet recycling scheme
The scheme, which was launched in 2018 in partnership with TerraCycle, will end on 25 April
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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NewsPepsiCo to launch new Walkers crisps range packaged in recycled materials
The new bags are made from previously used plastic, including crisp packets, biscuit wrappers, and shopping bags
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NewsLipton Ice Tea censured by ASA over ‘100% recycled’ bottle claim
A poster ad for the brand misleadingly implied the pack’s cap and label were made from rPET
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Comment & OpinionWalkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units
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NewsWalkers crisps shortage set to extend deep into January
The crisps giant has been struck by supply issues since October - understood to be the result of an SAP upgrade at owner PepsiCo
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NewsWalkers apologises to shoppers for shortages with ‘humble pie’ ad
The brand’s crisps have been hit by major supply disruption since October after an IT upgrade at the brand’s owner PepsiCo
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NewsQuaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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NewsPepsiCo registers ‘Walkers Mighty Spuds’ as trademark
It has applied to register the name with the IPO under class 29, covering crisps, and class 30, featuring tortilla chips
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NewsWalkers crisps hit by supply disruption after IT upgrade at PepsiCo
The Grocer understands PepsiCo has asked customers across the trade to slash one entire promotional cycle from shelves and remove Walkers products from off-shelf feature space
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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Analysis & FeaturesCan PepsiCo’s SodaStream concentrates compete with its big bottles?
PepsiCo and SodaStream are playing up the benefits of the launch