All Pepsico articles – Page 6
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Analysis and FeaturesMarketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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NewsMonster Munch goes Giant with bigger bags duo
The launch marks the first NPD from Monster Munch in a decade
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NewsPepsiCo and Beyond Meat launch ‘win-win’ Planet Partnership joint venture
The move will also see the consumer goods giant launch a new range of sustainable, ethical products
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Comment and OpinionBeyond Meat and PepsiCo’s Planet Partnership has big mutual benefits
The new company will combine Pepsi’s marketing expertise and commercial heft with Beyond’s plant protein savvy
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Profiles and QandAsMy food & drink job: Frankie Ingram, national account manager, PepsiCo
At the peak of the pandemic, Frankie co-ordinated a donation to two local food banks
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Comment and OpinionWalkers' potato play shows the benefits of cross-category collaboration on carbon
Walkers wants to bring potatoes “full circle”, using innovative new carbon capture technology
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Comment and OpinionPepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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Comment and OpinionCould PepsiCo’s mindful Driftwell drink soothe our fraying mental health?
The functional water contains L-theanine, which is said to improve sleep and help reduce stress
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NewsTropicana adds lower sugar Lean trio and revamps Essentials
Lean would ‘appeal to shoppers looking for delicious and convenient products, without having to worry about sugar content’, said PepsiCo
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NewsTropicana relaunches on-the-go range with new look and recycled plastic bottles
The new bottles are made with 50% recycled plastic and are recyclable
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NewsWalkers: staff Covid-19 cases will not affect supply
The rise in cases reflected “the situation in the local community” and coincided with “the rollout and uptake of testing”, said a Walkers spokesman
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NewsPipers to take on Kettle and Tyrrells with big four expansion
The PepsiCo-owned brand – which its co-founder said over a decade ago would never be seen in Tesco – has quietly rolled into Sainsbury’s
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NewsRockstar increases caffeine level in reformulated core drinks range
It has added 25% more caffeine to its core range
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NewsPepsiCo takes stake in £70m free-from brand Rude Health
PepsiCo has invested in Rude Health in a deal valuing the free-from brand at more than £70m, it has emerged.
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NewsSodaStream to switch syrups bottles from plastic to metal
The PepsiCo-owned supplier is to make the change from early next year at its factory in Israel
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RankingsPepsi outpaces Coke by £8m in major victory over rival
The success was almost wholly down to the popularity of Pepsi Max, which sold 27.6 million extra units
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Analysis and FeaturesWhat does the future hold for Rockstar Energy under PepsiCo?
PepsiCo has snapped up the energy drink brand for a huge £3.19bn
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NewsTropicana eyes new ‘Lean’ juice NPD
The juice giant has applied to register ‘Tropicana Lean’ with the Intellectual Property Office
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NewsNaked swaps to 100% recycled plastic bottles
The juice and smoothie brand is set to ditch virgin plastic from its bottles
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NewsDoritos adds Flamin’ Hot Tangy Cheese to tortilla chips lineup
It follows the launch of a Flame Grilled Steak flavour last year