Archive of all Pepsico articles – Page 6
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InterviewsPepsiCo boss Jason Richards on ‘walking the talk’ with Walkers
PepsiCo boss Jason Richards has bold plans, and nothing – not a factory shutdown, nor soaring prices nor the HFSS clampdown – is going to stop him
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Comment & OpinionInspiring behaviour change in consumers is a long game – but one worth playing
Be clear about the change you seek, explicitly show it to consumers and have patience, says Jeremy Garlick, partner at Insight Traction
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NewsQuaker adds non-HFSS Heavenly Oats porridge pot lineup
Caramel Fudge and Chocolate Orange are aimed ‘at slightly younger buyers looking for healthier breakfast choices’
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NewsPepsiCo rolls back use of 100% recycled plastic bottles amid supply struggles
PepsiCo said it was “working hard to establish additional supply”
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NewsQuaker Oats adds Simply fruity non-HFSS instant porridge duo
The NPD tapped the demand for ‘permissible enjoyment’, which was a ‘key motivation’ within consumers’ breakfast buying behaviour, said the brand
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NewsWalkers adds duo of non-HFSS Max Strong flavours
The NPD catered to the demand for ‘exciting new flavours’ which were non-HFSS, said Walkers
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Analysis & FeaturesLive shopping, a Norwegian Ocado and the M&S ‘bullseye’: five key moments from Shoptalk Europe
While TikTok sees the UK live shopping market reaching $7.4bn, M&S unveiled its plans to personalise five billion customer interactions
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NewsWalkers to make 50% of sales from ‘healthier’ snacks by 2025
The crisps giant is making an initial investment of £35m over the next three years to ‘dramatically shift its snacks portfolio’
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Analysis & FeaturesAs energy drinks soar, can boozy versions like WKD X take off too?
WKD is hoping to build the category with X, but faces a PR risk
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NewsWalkers launches its first non-HFSS crisps range with ‘half the salt’
The crisps giant claimed the snacks had performed strongly in consumer taste-testing
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NewsGlobal fmcg players cut ties with Russia in war protest
Unilever, Carlsberg, Heineken, Coca-Cola, PepsiCo and Lindt were among those to have minimised and suspended business in the country
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Comment & OpinionBy cutting ties with Russia, businesses are proving they can put people over profits
Quitting Russia en masse shows the world’s biggest food and drink brands can act quickly and decisively when they want to
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NewsCoke, Pepsi, McDonald’s and Starbucks suspend operations in Russia
Drinks giants Coca-Cola and PepsiCo, fast food chain McDonald’s and coffee house Starbucks have bowed to increasing pressure to halt operations in Russia amid the country’s invasion in Ukraine.
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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NewsRockstar energy drink core range reformulated to meet HFSS regulations
The new recipes contain less than 4.5g sugar per 100ml, and will begin rolling out from March
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NewsWotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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NewsWalkers calls time on crisp packet recycling scheme
The scheme, which was launched in 2018 in partnership with TerraCycle, will end on 25 April
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Comment & OpinionWalkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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NewsPepsiCo to launch new Walkers crisps range packaged in recycled materials
The new bags are made from previously used plastic, including crisp packets, biscuit wrappers, and shopping bags
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NewsLipton Ice Tea censured by ASA over ‘100% recycled’ bottle claim
A poster ad for the brand misleadingly implied the pack’s cap and label were made from rPET