Silver Spring is pouring its Perfectly Clear range into 500ml bottles as part of its strategy to claw share of the flavoured water category from Volvic.

The Kent-based bottled water supplier said the lines, available now (rsp: 65p), would appeal to on-the-go consumers looking for "a handy fruity alternative to water".

The launch follows the replacement of its 2l and 1l bottles with a 1.5l bottle in April, part of a revamp that also included new packaging and flavours. "Our 1.5-litre bottles have been positively received, and now we're targeting consumers who want Perfectly Clear with lunch or on their commute," said MD Neill Cotton.

Privet Capital acquired Silver Spring in September 2009, with a view to "step-changing" the company.