Is it a cheese? Is it an egg? No, it's a Chegg, the latest brainwave from dairy companies to tap the Easter market.

Norseland has created two lines of cheese Easter eggs a Wensleydale with Cranberry & Maple and a Barbers Farmhouse Cheddar, selling at Asda this weekend.

And Cathedral City has made a giant version as it urges consumers to switch from chocolate for cheese.