Plant-based <span id="Plant-based"></span> – Page 61
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NewsGriddle closes six-figure funding round to expand reach of new plant-based waffles
Griddle recently expanded its offering from pancakes to frozen plant-based waffles, which it claimed as a UK first.
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Comment & OpinionThe ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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NewsBelvoir Farm adds Botanical Sodas to tap low & no trend
The drinks combined botanical syrups with sparkling spring water to create ‘the perfect replacement for alcohol’, Belvoir Farm claimed
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NewsOatly ‘Help Dad’ ad push banned by ASA over ‘misleading’ climate claims
Four out of five issues raised by complainants were upheld by the advertising watchdog
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NewsWicked Kitchen to expand UK offering while also moving into Northern Europe
The vegan brand has gone on sale in Finnish grocer S Group across both Finland and Estonia
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NewsGlebe Farm adds two new oat drinks to PureOaty range
The Cambridgeshire-based supplier has launched Barista and Creamy & Enriched NPD into Morrisons this week
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NewsPetcare startup The Pack pushes plant-based diets for dogs with London ad campaign
Splashed across phone boxes in London’s ’dog-friendly neighbourhoods’, the campaign featured ‘split messaging’ targeted at dogs and their owners, it said
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Comment & OpinionOatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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NewsHiggidy to invest £10m at Shoreham HQ with view to doubling sales
The investment followed increased demand for the brand’s products, fuelled by ’the rise in flexitarian and vegan diets’, said Higgidy
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NewsVeganuary exceeds 2021 sign-up total with two weeks to spare
The campaign said sign-ups had been boosted by consumers seeking more environmentally friendly food
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NewsOatly unveils major marketing push with ‘plant-based is new normal’ tagline
The campaign features oat drink-based cartoon puppets ’navigating the shift to plant-based eating’ said Oatly
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Analysis & FeaturesNine vegan products launched by up-and-coming brands for Veganuary 2022
Some of these brands are nearing household name status with their ambitious launches
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Range PreviewBrownies, blondies and bacon: Aldi’s Plant Menu for Veganuary 2022
Aldi is keen to fill the gap for consumers missing meat, eggs and dairy – at prices that make a vegan diet affordable to all
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NewsRitter Sport launches vegan ‘Without Moo’ chocolate bars
The bars have rolled into Ritter’s web store, where they will be available exclusively to the brand’s DTC consumers
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Comment & OpinionHeinz is on to a winner with Flex comedy kitchen venture
The format sees a comedian make a meal for a large group, with the help of a sassy sentient microwave
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NewsAlpro rolls out ‘closest match to dairy milk’
Not M*lk is made from European-grown oats and is said to have a “creamy and smooth” texture
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NewsHeinz launches Made for Veggiez sauces to accompany plant-based meals
The innovation would “drive a category growth by attracting new consumers to sauces who currently don’t have an option for their food preferences”, said Heinz
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Range PreviewBeefless Wellington and butternut penang: highlights of Morrisons’ new Plant Revolution range
Its new Plant Revolution range focuses on whole meal and ready to eat offers
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NewsTiba Tempeh scores £500k seed funding to accelerate plant-based growth
Plant-based start-up Tiba Tempeh has closed a £500k seed funding round as it prepares to expand its distribution into the major supermarkets and overseas
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NewsThe Collective revamps vegan yoghurt range with new name, pack design and recipe
Collective Plant has been re-named Collective Dairy-Free, with a new, more “luxurious” flavour