Aldi has boosted its plant-based range with a massive influx of NPD for Veganuary.
The discounter has this week unveiled 14 new products, most of which will roll out from today (2 January).
Its flagship Plant Menu range, which was revamped in December to make it “more inclusive”, will gain two sausage rolls (rsp: 99p), three pizzas (rsp: £1.75) as well as new soya protein-based rosemary & onion sausages (rsp: 99p/300g).
It will also see the return of three ready meal SKUs – smoky BBQ jackfruit, red pepper & mango curry and yellow Thai curry (all rsp: £1.99/400g) until March - all three were first launched as limited editions for Veganuary last year.
Supermarket vegan ranges 2020
Meanwhile, Aldi’s Eat and Go convenience line has been given a new wheat gluten and soya protein-based Korean BBQ style chick’n sandwich (rsp: £1.69) and an onion bhaji with sweet potato and cauliflower wrap (rsp: £1.79).
More outré additions to Aldi’s shelves include two ambient, soy-based Loma Linda Fishless Tuno SKUs (rsp: £1.09/6-pack) and two varieties of Leone vegan ‘choc sticks’ (rsp: £1.49/ 3-pack).
Lastly, Aldi has also extended the availability of its festive Specially Selected Vegan Parcels (rsp: £2.99/2-pack), which are made with roast vegetables, herbs and spices wrapped in vegan pastry and come in two flavours, Spicy Firecracker and Barbecue Jackfruit.
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