Naked Glory has made its first foray into the ready-to-eat category with the launch of a three-strong Deli Readybites range of flavoured chicken-style pieces.
The range extension had been motivated by a 27% value sales increase [Kantar 52 w/e 22 March 2020] in the £30m meat-free ‘cooked meats’ category during the past year, said the plant-based brand.
Coming in three variants – Tikka, Roast and Smoky BBQ – the new range is aimed at lunchtime occasions such as salads, wraps and sandwiches.
The Vegan Society-approved trio, which are made from non-GMO soya beans, went on sale in Asda last week (rsp: £2.50/165g).
“We know that lunchtime can be poorly catered for in terms of reliable meat-free options,” said Naked Glory marketing manager Alison Lees.
“Providing variety and convenience is key for retailers, so we’re really excited to see our brand-new Deli Readybites helping to liven up the nation’s lunchtime. They don’t require any cooking at all, so are perfect for dishing up quick and convenient lunches and snacks.”
The launch follows the launch of the flexitarian-focused Kerry Foods brand last September.