Quorn has announced the launch of a selection of new products, including an expansion of its kids range with new vegan unicorn-shaped nuggets.
UniQuorns (rsp: £2.50/240g) will be available in Iceland from 31 August before then being rolled out in Asda, Sainsbury’s and Tesco in October and November.
The new frozen product will join the brand’s Roarsomes vegan nuggets, which were launched last year as part of a maiden bid by Quorn to appeal to children.
“We have had a flurry of consumer demand for a unicorn-shaped product so we’re really excited to be delivering another delicious new product launch that’s going to help drive the category forward,” said Gill Riley, marketing director at Quorn Foods UK.
Quorn has also announced the expansion of its chilled range with the launch of two new SKUs, Quorn Cajun Wings (rsp: £3/230g) and Tempura Fillets (rsp: £3/200g).
“Crispy coated meat-free chicken is becoming increasingly popular both in retail and out of home,” said Riley. “These chilled vegan fillets and wings are perfect for creating quick, easy and exciting midweek meals for two.”
The Tempura Fillets – vegan fillets with a light and crispy coating – will be available across retailers from September. The Cajun Wings – vegan wings with a crunchy seasoned coating – will be available in Tesco in the same month.
“All three product launches are ideally placed to drive penetration in chilled and frozen meat free, and we’re confident that they will help retailers grow both categories during a crucial sales period,” added Riley.
The NPD comes as Quorn’s value sales fell by 9.9% over the past year [NielsenIQ 52 w/e 18 June], as reported by The Grocer last week. And while the brand is still the market-leading meat alternative, its market share has shrunk from 44.9% at the end of 2019 to 27.1% this year following a surge in popularity of a batch of rivals including Richmond.
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