Yoghurt brand The Collective has expanded its plant-based offering with a first move into the segment for its Suckies kids range.
The brand’s Dairy Free Suckies addressed the “high” demand for for dairy-free options for children in what The Collective described as an “under-represented space”. Just 2% of the 14% market share of chilled yoghurt products for children was currently dairy-free – despite there being an estimated 18.4 million dairy-free households across the UK, it claimed.
Available in in two flavours; strawberry and peach & apricot, the pouches will go on sale across retailers nationwide in September.
Manufactured in the UK, the plant-based yoghurt alternatives are made using an oat and coconut base, blended with fruit. They also contain live cultures, calcium and vitamins D and B12, and are free from artificial flavours, colours and preservatives, The Collective said.
“Our Suckies range has always proven to be incredibly popular among kids and we saw a particularly huge increase in sales during the Covid-19 pandemic lockdowns, again spurred by a rise in families trying to opt for the most nutritional snacks that crucially still deliver on taste,” added The Collective UK CEO Sarah Smart.
“With so few dairy-free options available for children, we are delighted to be launching this new range that will address this gap in the market, ensuring that delicious and healthy snacks are available to all.”
The product’s pouches are fully recyclable through the Enval pouch recycling scheme and at supermarket flexible plastic recycling bins. The packaging has also been redesigned to emphasise The Collective’s trademark bright, colourful style to improve the overall eating experience for children.
The launch follows a revamp of the brand’s plant-based range at the start of 2022, with a new name, Collective Dairy-Free, and a new recipe. The Collective also launched a no-added sugar Suckies range in February.
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