Bargain Booze is set to launch a new mobile loyalty scheme before Christmas.
The off-licence chain said the scheme, accessed through an app called ‘As If It Wasn’t Cheap Enough,’ would offer a wide range of discounts and promotions to customers in participating stores.
Bargain Booze added that the app, which will work on all devices running iOS and Android operating systems, would provide a personal customer ID for secure redemption at the point of purchase in-store. It would work with the company’s tills to capture basket and spend data, which would be used for personalised marketing.
Marketing director Adam Burnett said the move was Bargain Booze’s biggest investment in digital marketing and would help drive new footfall for franchisees. He also predicted it would be a success, based on the high level of traffic to its existing website from mobile devices.
“We’re targeting a new breed of digitally savvy shoppers with a range of smartphone-based and online services to drive footfall and give them compelling incentives to purchase from our franchisee’s stores, rather than competitor outlets.”
He added: “The app will certainly live up to its name, with exclusive deals such as £4.50 off the store price of Bell’s whisky 70cl, £5 off the store price of Carling 24-pack, and £1 off bottles of Echo Falls. There will also be a variety of discounts and giveaways across a selection of soft drinks and snacks. We are making low prices even lower.”
Bargain Booze is also close to launching a click & collect service. “Click & collect is experiencing rapid growth across the market so we’re leading the way in our sector by developing this service for our franchisees,” Burnett said. “We’re aiming for click-to-sip in less than two hours.”