The Co-operative Group has launched another round of price cuts in its food business as part of its ‘Fair & Square’ pledge to lower prices on hundreds of essential items.
The society said the permanent price reductions averaged at around 5% and included products such as ketchup, canned chopped tomatoes and coffee.
It also revealed sales across categories with price cuts had increased 6% since Fair & Square was launched in April.
Bacon sales were up 9% after featuring in the first round of cuts and advertised on TV, while purchases of its relaunched own-label bread range had almost trebled, it said.
“The reduction in the price of bacon coupled with our own-brand 75p farmhouse bread has proved a winner and now the cut in the cost of tomato ketchup completes the picture for lovers of the bacon butty,” said Andrew Mann, customer director for The Co-operative Food.
“We are introducing permanent price reductions on hundreds of key product lines as we respond to the needs of local people. Providing them with high-quality food, whether that’s pre-packed or fresh food, if it’s for a snack or the family evening meal, we can meet the requirements of their busy lives through a truly convenient shopping experience. This next step in our ‘Fair and Square prices’ campaign re-enforces this commitment,” he added.
|THE CO-OPERATIVE TOMATO KETCHUP 715G||£1.79||£1.39|
|THE CO-OPERATIVE GOOD LIFE GOLDEN VEGATABLE CUP A SOUP 58G||85p||59p|
|THE CO-OPERATIVE SIMPLY VALUE SPAGHETTI 395G||30p||22p|
|THE CO-OPERATIVE PEELED PLUM TOMATOES 400G||59p||45p|
|THE CO-OPERATIVE CHOPPED TOMATOES 230G||45p||39p|
|THE CO-OPERATIVE REAL MAYONNAISE SQUEEZY 500ML||£2.40||£1.29|
|THE CO-OPERATIVE ANTIBACTERIAL WASHING UP LIQUID LIME 450ML||£1.00||89p|
|PG TIPS 80 BAGS||£3.09||£2.89|
|THE CO-OPERATIVE FAIRTRADE 99 TEABAGS 160 PACK||£2.75||£2.39|
|DOLMIO EXTRA BASIL BOLOGNESE SAUCE 500G||£2.39||£1.99|
|THE CO-OPERATIVE TRULY IRRESISTIBLE FAIRTRADE ITALIAN BLEND COFFEE BEANS 227G||£2.99||£2.69|
|THE CO-OPERATIVE FAIRTRADE ROAST AND GROUND COFFEE DECAFFEINATED 227G||£2.99||£2.79|