Sugro sign

Source: Sugro

The programme will be subsidised by Sugro head office to encourage AI adoption in the buying group

Sugro UK is to launch AI Accelerator Workshops where members will receive targeted AI consultancy to find new ways to drive sales, greater return on investment and productivity. 

The member-owned buying and marketing group, which comprises over 80 independent wholesalers, will offer bespoke sessions that identify how new technologies can aid business growth and then provide hands-on advice to establish them into existing operations. 

Launched in partnership with b2b.store, the programme will be subsidised by Sugro head office to encourage AI adoption in the buying group. 

Consultancy will be done with individual wholesalers to ensure solutions are tailored to their needs and are intended to initiate ongoing projects, rather than a single workshop. 

“AI technologies are only going to grow in influence in every sector in the coming years, so we wanted to make sure Sugro is at the front at that in wholesale,” said Sugro UK head of commercial and marketing Yulia Petitt.

”The big challenge for wholesalers is grasping what they need to know that’s relevant to them and how to put any ideas they have into action, which is where b2b.store’s wholesale industry and AI knowledge combine to make them the perfect partner.”

B2b.store CEO Rob Mannion added: “There are so many common pain points or time-consuming tasks that AI can help in wholesale businesses that we’re convinced even basic adoption will bring positive results.

“The benefits of taking a long-term AI mindset to ways of working in any business will see employees achieve more in their jobs and businesses reap the rewards – and the sooner business leaders act, the sooner they’ll benefit.”