Spar is offering its retailers 15% off selected own-brand products in a new campaign aiming to boost distribution.
Throughout July, Spar retailers will be able to purchase 15 own-label products, known as the diamond line, at the discounted price.
The Love It and List It campaign is designed to incentivise and reward loyal retailers and forms part of Spar’s 60th anniversary celebrations.
Marketing support will back the campaign with in-store radio, product barkers and social media, as well as email bulletins, briefing packs, brochures, banners, posters and internal communication.
The 15 products include Rios de los Andes Reserve Malbec (rsp: £7), assorted mini ice cream (rsp: £2.25), carrot, broccoli & kale layered vegetables (rsp: £1.50) and Cypriot halloumi (rsp: £2.75).
“The aim of the Love It and List It campaign is to build on retailers’ existing loyalty to the Spar brand, and to attract new customers to try the products,” said Joanne Cramer, Spar UK senior brand manager.
“It is a fantastic chance for all our stores to tell their customers about our great Spar own-label products, to shout about not only their great taste and quality, but their good value, too. This will help us boost the distribution of our brand range, which we are really proud of.
“We know that Spar shoppers are considerably more likely to buy own brand than the average symbol group shopper, with one in five buying own label.”