The Pringles brand has been enhanced with two genuinely innovative and exciting pieces of NPD. New Pringles Pocket Pack and Rice Infusions Bite Size are both aimed at satisfying the increasing demand for Pringles in the single-serve snacks market. Worth £630.1m at retail, the single-serve snack market is a key area of the market and this twin launch from Pringles will offer something genuinely new and tangibly different.
P&G is offering five lucky retailers the chance to win a case each of Pringles Pocket Pack in both Original and Sour Cream & Onion variants and Rice Infusions Bite Size in Cheese & Onion and Sweet BBQ Spare Rib. Send in the form to be in with a chance of winning!