Procter & Gamble has agreed the €320m (£289m) acquisition of air freshener Ambi Pur from the Sara Lee Company.
The deal comes after Sara Lee earlier this year sold its personal care division – including the Radox and Brylcreem brands – to Unilever for almost £1.2bn.
“The acquisition of Ambi Pur strengthens P&G’s global leadership in Home Care and specifically Air Care by extending our reach to serve more consumers in more parts of the world more completely,” said P&G home care president David Taylor said the deal would strengthen the group’s presence in the
“Ambi Pur also brings high-performance products and new technologies to our current air care portfolio, including car air fresheners, battery-powered air fresheners, toilet rim blocks and various non-energized air fresheners.”
“The Ambi Pur brand has a rich history in innovation and is enjoyed by millions of consumers,” said Sara Lee’s Vincent Janssen. “This offer... validates the tremendous potential of this innovative air care leader.”
Sara Lee personal care kicks off Unilever return to acquisitions (3 October 2009)