Spar Belarus

Spar International has announced ambitious plans to expand into Sri Lanka with 50 new stores over the next five years.

Spar South Africa and Ceylon Biscuits have partnered to launch the brand into the new market.

The new stores will offer an extensive range of exclusive Spar own brand products sourced locally and internationally, with an emphasis on value, freshness and service.

Spar International and Spar South Africa have provided support and expertise to train the new store staff over the past couple of months.

The first Spar supermarket in Colombo opened on 6 April.

The 1,000 sq m supermarket has focused heavily on its fresh food offer, providing a wide range of fruit & veg, fresh meat and an in-store bakery.

It was the brand’s sixth launch into an Asian country, and its 48th country worldwide.

“We are delighted to partner with Ceylon Biscuits Ltd. and to bring the Spar brand to this dynamic market,” said Spar International MD Tobias Wasmuht. “The distinct global but local Spar approach will create excellent growth opportunities for Sri Lankan Spar independent retailers.

“The opening of the first Spar supermarket marks the beginning of a new, world-class retail experience for consumers in Sri Lanka.”

Spar Sri Lanka CEO Wayne Hodson added: “This is a very exciting period in the ever-changing food retail environment. Our mission is to develop and grow local, independent retailers, supporting them through the implementation of efficient supply chain management, stock procurement, promotional and marketing support, IT and retail leadership.”