All articles by Rachel Barnes – Page 2
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NewsHaldanes, Asco & Alworths: counting on counter-intuition
With three new chains - two supermarkets and a variety store - opening this month, what makes the owners think they'll work? Rachel Barnes reports
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Focus On World Cuisine: Fully kitted out
Suppliers are latching on to meal kits as a way to meet consumer demand for greater authenticity and freshness without cannibalising sales of ready meals – with mixed results. Rachel Barnes reports
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Focus On Cakes & Biscuits: Treats get tiny
Money may be tight, but at least the crunch of biscuits can be heard. People are still happily keeping a little bit of what they fancy on the shopping list when it comes to cakes and biscuits. And little is the operative word this year as pocket-sized products come on to the market.
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NewsInnocent pins hopes on kids push to get smoothies growing
Innocent Drinks is making its kids offer a top priority as it strives to restore ailing smoothie sales to growth. The company is next week launching its first TV ad aimed directly at kids as part of an attempt to raise its current 48%...
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NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
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NewsMars adds indulgence to probiotic category with Galaxy drink
Mars is taking on Yakult and Danone in the ailing probiotic drinks market with the launch of a Galaxy shot and other Mars brands could follow. The company is targeting sales of 10% of the £220m dairy shots market within the next few...
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Organics sector gears up for £1m generic campaign
Sustain is launching the UK's first generic organic ad campaign next year in a bid to inject fresh growth into the ailing category.The environmental group is currently leading a cross-industry initiative to raise £500,000 from UK organic...
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Organics sector gears up for £1m generic campaign
Sustain is launching the UK's first generic organic ad campaign next year in a bid to inject fresh growth into the ailing category. The environmental group is currently leading a cross-industry initiative to raise £500,000 from UK organic...
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Thunderbirds are go as Drench sales soar
Britvic is bringing back its hit TV ad featuring Brains from Thunderbirds in August after sales of its Drench water brand soared by more than 100% following the May campaign. The ad, which marked its expansion from impulse into...
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Campaign trail: Unilever's Hellmann's mayonnaise
Unilever is highlighting its switch to free-range eggs across its Hellmann's mayonnaise range with a new TV campaign. Breaking on 1 July, the ad will focus on the quality and provenance of the product's three core ingredients - free-range...
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Fury as FSA urges booze labels to include calories
The Food Standards Agency's plan to draw the alcohol industry into the obesity debate has been slammed by manufacturers as ridiculous and potentially damaging to the responsible drinking message. At a board meeting this week, the FSA...
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Pringles tries again to bag megabrand status
Pringles is launching into the bagged crisps market for the first time in a new attempt to crack the £630m single-serve category. Pringles Pocket Pack and Rice Infusions Bite Size, mini versions of the standard brands, will be introduced...
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TV adverts support new Comfort lines
Unilever is backing its Comfort Concentrates fabric conditioner range with a £5m campaign to highlight two new fragrances. Comfort Tempting Nature and Comfort Tropical Burst, rolling out now, are available in 750ml and 1.5 litres and...
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Oliver turns GDAchamp
Jamie Oliver has come out in favour of Guideline Daily Amounts - The Grocer can reveal - a decision that once again puts him at odds with his employer Sainsbury's. The advertising face of the supermarket has opted to put front-of-pack...
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Is P&H up for sale? 'Possible' MBO 'may flush out bidders'
News of a potential management buyout at Palmer & Harvey McLane has led to rumours that the wholesaler could be up for sale. P&H said this week it was in talks that could lead to a "possible" MBO. However, according to an industry source,...
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Chocolate brands leaping into action
Cadbury and Mars are going head to head to cash in on the leap year's extra Friday this month by splashing out on themed ads. Galaxy will be giving away spa breaks and shopping trips, backed by a £1.2m marketing push including radio and...
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Jamie Oliver to launch £16m premium range
Jamie Oliver is launching a 40-strong premium food range in March with ambitious plans to hit sales of more than £16m within two years, The Grocer can reveal. The range of ambient Mediterranean pasta and pesto sauces, herbs, oils,...
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Fairtrade mark grows consumer recognition
Ethical shopping is no longer just a niche segment of the market but there is still extensive room for growth, according to exclusive new research for the Fairtrade Foundation. The report by OC&C Strategy Consultants, in conjunction with...
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Bahlsen eyes the young
Bahlsen has introduced three new products to its biscuits portfolio as part of its drive to attract a younger audience. Choco Leibniz, a crunchy biscuit stick coated in chocolate, and bite-size biscuit Peanut Delight are being rolled out...
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In Brief: Saucy adverts axed; A younger audience; Oriental sales push
Saucy adverts axed Diet Coke is understood to be axing its saucy TV ads featuring female workers and bare-chested builders and window cleaners - 10 years after they first aired. Subtler campaigns will now be used, in line with Coke's US strategy.