All articles by Rachel Barnes – Page 5
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Alpro Soya to sponsor last Parkinson
Dairy-free brand Alpro Soya is sponsoring the final series of Parkinson on ITV this autumn in a targeted campaign of its core consumer. The deal includes broadcast and online sponsorship, as well as branded trailers on ITV1, which will...
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Filippo Berio criticises rival olive oil sprays
Filippo Berio is launching what it claims is the first 100% pure olive oil spray, dismissing rival products as "compromising on flavour for the sake of a marketing message". The sprays, available in Extra Virgin and Mild & Light...
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Del Monte brings in Jenks to grow sales
Del Monte plans to grow its £140m UK food sales by 10% in the next 12 months following a restructuring of its UK foods division and the transfer of all sales, marketing, logistics, administration and finance roles to food broker...
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Campaign trail: Yoplait is expanding its Frubes fromage frais
Yoplait is expanding its Frubes fromage frais brand with a limited-edition Spider-Man 3 variety, which is being launched to coincide with the UK DVD release of the film next month. It will be promoted with a 10-second TV ad running from...
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Velvet teaches children to make green choices
Velvet has become the first toilet tissue brand to feature the logo of wildlife charity WWF and is now preparing to launch a three- month environmental campaign in partnership with the charity to educate kids about green issues. New-look...
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Sainsbury's rethinks plan for Croydon
Sainsbury's has scaled down a development in Croydon in a bid to get permission for a new store in the same area Tesco is hoping to build what could be the UK's biggest supermarket. New plans for the Sainsbury's on Brighton Road,...
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acid test - Cubanero Fuerte & St Helens pear cider
Expert's verdict: 7/10 ?A superb drink with a lightly toasted blend of malt and hops. This will appeal to people, particularly those who have visited the West Indies and Cuba and have an interest in the politics and culture of the island. The...
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campaign trail - Baxters
Baxters is relaunching its Healthy Choice soup range this month with a campaign to highlight its lower salt content. The push includes TV adverts, press, sampling and in-store activity and is aimed at consumers who want a healthy, balanced diet. It...
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Shredded Wheat to use Red Tractor logo
Shredded Wheat will become the first cereal to carry the Red Tractor logo from the end of this month in an effort to flag up its commitment to home-grown wheat to consumers. Parent company Cereal Partners UK will put the Assured Food...
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Stuart Rose: on your Marks, get set, grow
There is no disputing that Marks & Spencer oozes Britishness. And despite its financial troubles in recent years, few would dispute the retailer retained consumer trust. But now that it is so triumphantly back on track, how far can that trust...
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M&S on a roll - without online
Marks & Spencer has shelved plans to get into online grocery as it believes it would make no money, despite rivals racing to offer bigger, better services. The retailer, which this week announced a 4.7% increase in food sales for the...
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Tesco wants one market
Tesco is calling for the two-market definition of grocery retailing to be ditched in favour of a single market view, in a move that could leave it breaking ranks with its rivals and siding with small operators. The comments made in its...
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M&S: quality, not quantity
Planning authorities should take account of a brand's proposition before deciding whether or not to grant permission for a new store, Marks and Spencer has told the Competition Commission's grocery market inquiry. In its submission,...
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Asda claims it's back on track
Asda has got its house in order for what it hopes will be its best-ever Christmas, while suppliers need not fear another round of tough negotiations soon, according to senior management. Speaking to The Grocer, chief operating officer...
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Pritchard gets non-food job in Asda restructure
Asda has undergone a major restructure, resulting in the appointment of a long-awaited new non-food director and the axing of its regional MD posts. Peter Pritchard, the former store development director, has been promoted to the...
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IGD boss lifts veil on face of tomorrow's shopping world
Tomorrow's shoppers will not rely on today's traditional supermarkets to do all their shopping but will increasingly opt for online and specialist offers, IGD chief executive Joanne Denney-Finch told its annual convention this...
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Mason appeals to the empty nesters
It has taken Paul Mason a little more than six months as chief executive of Somerfield to be able to sit down and reveal to the press his master plan for the "confused business that was trying to be Tesco rather than itself". As part of...
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'Somerfield was a confused business'
Somerfield has pulled the plug on its Market Fresh and Essentials formats and wound up its franchising trials as its newly bedded-in management states its ambition to become the "local grocery store" of choice. It will also go all out to...
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Independents lash out over Tesco's small store optimism
A claim by Tesco that the number of convenience retailers is on the up has angered the small store sector, where store numbers have slumped 1.1% year-on-year, according to IGD - including a 3.6% drop among non-affiliated...
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Employers confused by age discrimination law
Changes to the age discrimination laws next month have thrown the structure of the minimum wage and employers' legal standpoint into doubt, claims the British Retail Consortium and other leading experts. The new regulation means that...