All articles by Rachel Barnes – Page 4
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Cigarette fights to get fair trade label
A company claiming to produce the UK's first ethically sourced cigarettes is being refused accreditation from the Fairtrade Foundation. The brand, 1st-nation, has been developed by Native American Mohawk Indians and is made on their...
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Kellogg's rapped for Special K advert
Kellogg's has been rebuked for "misleading" nutritional claims in a TV ad for Special K Sustain. The Advertising Standards Authority upheld a complaint from viewers about a voiceover claiming the product contained "extra protein and...
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Ecover bids to clean up in personal care sector
Ecover is launching into the personal care market in a move to fuel growth as the sector's giants ramp up environmentally driven innovation. In a two-pronged strategy it will introduce a four-strong range of shampoos, soaps and shower...
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Shakes go super thick
Mars Consumer Drinks is continuing to make inroads into milkshakes with new super-thick shakes that capitalise on two leading brands. The Twix Super Thick Shake is a rich caramel shake served with a bag of baby Twix Mini Stix. The...
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Lean, mean and green
As MD of Ecover, Mick Bremans heads a business that prides itself on being one of the original - and most credible - of the green brands. Set to report sales of £50m this year, half of which will come from the UK, the Belgian ecological cleaning...
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Veetee moves from rice into pasta line
Veetee Rice has revealed plans to add pasta to its repertoire next year. Speaking as it confirmed it had struck a deal with Tesco to sell its microwavable rice, chairman Moni Varma said the range would be produced in a similar way to its...
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Sacla' tempts market with premium range
Sacla' is launching its most premium range to date with an oven-roasted tomato line that can be eaten straight from the jar. The range, which hits the shelves ahead of potential reformulations of other Sacla' lines for the UK market, is...
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Hula Hoops get starry Christmas ambitions
United Biscuits is changing the shape of Hula Hoops for the first time in its 34-year history, with a star-shaped crisp for Christmas. It is also bringing out a festive sausage and bacon 'pigs in blankets' variant to the range, in a move...
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Mars Refuel off the blocks in sports milkshake sector
Mars is launching into the sports milkshake market by packaging its Refuel chocolate drink in a sports cap bottle. The move, which also flags up its 2% fat content more prominently, puts Mars in a position to dominate the category, which...
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UK brands 'feel most heat from own label'
UK shoppers believe own label is as good quality as brands, according to research to be published next month. Research conducted by Saatchi & Saatchi X, which will be published in 'Private Label: Turning the retail brand threat into your...
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Campaign trail: Persil has joined forces with kids' cartoon Mr Men
Persil has joined forces with kids' cartoon Mr Men in a new £3.5m TV campaign and on-pack promotion to highlight the brand message 'Dirt is Good'. The ad, which breaks next week, features Mr Tickle, Mr Bump and Mr Strong playing messy...
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Commodity cost hikes push up snack prices
Bagged snack and biscuit prices are set to soar by inflation-busting levels over the next month, as another major supplier feels the bite of rising commodity costs. United Biscuits increased trade price rises this week, with snacks such...
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Alpro uses wellbeing to drive new growth
Alpro is hoping to take the brand to a wider audience and breathe life into the slowing soya market with a new campaign focusing on wellbeing. The 2008 Year of Wellbeing campaign is Alpro's most significant to date and will involve 16...
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Uncle Ben's sauces get healthy revamp
Uncle Ben's is overhauling its sauce portfolio to remove all artificial colours, flavours and preservatives. The reformulation kicks off with the brand's Mexican Chilli range, which hits supermarket shelves next week. The move will be...
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P&G invites inventors to enter dragons' den
Procter & Gamble is inviting aspiring entrepreneurs and inventors to take part in a Dragons' Den-style contest to create a new product for its fabric care and health and wellness divisions. As part of its drive to generate at least 50% of...
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In the can
Prices rise as fruits remain in short supply Pineapple supplies remain seriously short for importers who can see no end to the upward spiral of prices. Thailand is well behind on shipments and hopes that South Africa and Swaziland...
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Fox's revives characters for Glacier ads
Fox's Confectionery is resurrecting its Fox and Peppy characters for its Glacier brand after a 20-year absence from its ad campaigns. The £2m six-month campaign begins airing today and will top and tail ad breaks on UKTV Gold around...
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Logo aims to bring personality to milk
Milk is to get its first-ever logo in a bid to generate greater stand-out in the branded drinks category. The 'new milk' logo, as it is referred to, will be launched at this year's Dairy Event next week (19-20 September) and is intended...