Organic yoghurt supplier Rachel's has relaunched its entire range with new flavours and packaging to project a more contemporary feel.
A new marketing campaign, centred around a 'Made with Love' theme, will support the relaunch.
"2009 was a strong year for Rachel's, despite the economic conditions and we hope the new flavours, redesign and marketing initiatives will help drive momentum," said marketing director, Steve Clarke.
The £2m relaunch follows the rebranding from Rachel's Organic to Rachel's last July in a bid to simplify its brand identity.
A new marketing campaign, centred around a 'Made with Love' theme, will support the relaunch.
"2009 was a strong year for Rachel's, despite the economic conditions and we hope the new flavours, redesign and marketing initiatives will help drive momentum," said marketing director, Steve Clarke.
The £2m relaunch follows the rebranding from Rachel's Organic to Rachel's last July in a bid to simplify its brand identity.
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