Radox spoofs tacky TV advertising styles from India, Japan and the UAE in its new TV advert.

The television and print campaign kicked off this week to support the launch this summer of Radox for Men.

It takes a humorous look at how men shower differently depending on their nationality.

The Indian creative, for example, shows a preening Bollywood star who uses Radox Shampoo and Shower Gel 2-in-1 on his hairy back, and finishes with a 'Designed for men of the world' strap.