Radox hopes to cash in on the smoothies trend with the launch of a 'smoothies for the body' shower range containing cranberry seeds and real yoghurt among its ingredients.

The brand, known for its herb-based products, said "incorporating nature into a daily beauty routine was the natural next step in achieving great skin" following the increased focus on eating fruit and veg.

"Five-a-Day has become a mantra for many and the health benefits of fruit are well known," said a spokeswoman.

"But many products people put into their bodies are just as effective when used on their bodies."

The three-strong Shower Smoothies range, positioned at the premium end of the market, was targeted at young women who wanted a pampering product to provide the same beauty benefits as drinking smoothies, she added.

Although brands such as The Body Shop have been producing fruit-based products for decades, Radox has described the range as the first shower product that "takes its inspiration from a real fruit smoothies".

The line up, which is being rolled into Boots now followed by a full launch across the trade later this month, comprises Soul Soother, a chamomile infused product that smells like blended blackcurrant and cranberries and which contains cranberry seeds to exfoliate; Energy Therapy, a herbal blend with ginseng for energy, and scented with lemon grass; and Natural Balance, a rich, moisturising product with crushed almond to exfoliate and yoghurt, honey and hyssop for dry skin.

The launch, which marks Radox's first foray into fruit-based products, is being supported by a print and poster ad campaign starting next week. It will also be promoted via Radox's ongoing sponsorship of Friends on E4. Nationwide sampling will take place in the summer.

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