The Co-op will roll out a further 1,000 own-brand products to both Nisa and Costcutter next month.
This marks the second wave of Co-op own-brand lines after its initial launch of around 800 of its best-selling lines, following its takeover of Nisa and supply agreement with Costcutter last May.
The latest tranche includes both fresh and ambient products and takes the total number of Co-op own-brand lines in the Nisa supply chain to almost 2,000, representing more than 80% of all of Co-op’s own brand. It will be rolled out on a category by category basis.
Co-op, Nisa and Costcutter have also created guides for retailers which they say demonstrate the optimum and credible range of own-brand products to stock based on their store size.
“We are absolutely delighted to be able to make these additional lines available to our partners,” said Nisa CEO Ken Towle. “A quality own-brand range is of strategic importance for the modern convenience store as the customer’s shopping mission changes. Through this extended range we are giving our partners the opportunity to compete and capitalise on the sales-driving potential of the Co-op’s award-winning own-brand range.”
Costcutter CEO Darcy Willson-Rymer said: “Co-op own-brand products have been enormously popular with our retailers and their shoppers. By more than doubling the range available through this launch phase, we are providing fantastic opportunities for our retailers to drive additional footfall and basket spend while also enjoying some great margins.”