Iceland’s sustainability ambitions were on full display at its festive ranging event. The overarching theme was the environmental dangers of palm oil and the retailer’s aim to remove it from all own label products by the end of the year. Shopper were promised “a palm oil-free Christmas”, with classic selections such as mince pies leading the charge. As well as eco cred, the frozen specialist also offered affordable luxury and easy-carve options. Here’s a pick of what to expect in freezers and chillers this Yuletide:
Iceland has not yet set RSPs for their Christmas range
Luxury Mini Sushi Doughnuts
Created to tap the popularity of Iceland’s frozen sushi lines, this premium party food features prawn, salmon and vegetables. It’s part of the retailer’s efforts to offer nibbles that aren’t breaded or battered.
Luxury Salmon & Prosecco Melt in the Middle Souffles
With a promise of indulgence, this starter duo invites the diner to tuck in and burst the prosecco sauce ball in the middle – joining flavours of oak-smoked salmon, cheddar, honey and dill.
The highlight of Iceland’s easy-carve selection of mains is this festive bird wrapped tightly in bacon, deboned and packed with cranberry & chestnut stuffing. There are two per pack.
Easy Carve Cauliflower Cheese
Not all the easy-carve options are meaty. Among Iceland’s new veggie mains for Chrimbo is this whole head of cauli, lightly breaded and covered in creamy cheese sauce. Works as a centre or a side.
Here are the UK’s first official Marmite-approved sprouts, and they’re exclusive to Iceland. “Two wrongs can make a right,” says the mult of this “creative must-try” side dish.
Rabo de Galo
Iceland’s ambition to “democratise” wine sees the launch of this competitively priced range, many of them award-winning and/or exclusive to the retailer. The highlight is the eye-catching Rabo de Galo from Portugal (third right) – an interesting alternative to the usual Italian and Spanish reds.