Source: Unsplash

Yo CEO Richard Hodgson said a previous trial ‘went incredibly well’ 

Yo Sushi has netted a deal with Sainsbury’s to stock Yo-branded pre-packed sushi in 350 stores.

The push has been enabled by Yo’s acquisition of Waitrose sushi supplier Taiko Foods in 2018.

“We did a trial and it went incredibly well,” Yo CEO Richard Hodgson told The Grocer. “Assuming it works I would expect to expand distribution.”

Since September it has also been rolling out concessions in Tesco following a successful trial in 2018 and Hodgson is ­targeting 700 Yo outlets.

“I’m agnostic about route to market. We’re trying to introduce more people to fresh, great quality sushi, whether in our restaurants, at a kiosk or in a fridge.”