10 Things You Need To Know About... Household

Revealed: Just one in three families share the housework

An exclusive poll for The Grocer suggests certain members of British households are still not pulling their weight with the chores. But who? 

Costcutter buyer: Own label remains key in household

Consumers are more willing to explore different products within trusted own label ranges, says Robbie Moore

Revealed: Britain’s cleanest (and grubbiest) households

Where are Britain’s cleanest toilets? Who has the most spotless kitchens? Where are the crispest bed sheets? We’ve polled 1,000 Brits to find out…

A breath of fresh air: high-tech Sense signals future of aircare

By using revolutionary technology, Sense connects to your devices to emit fragrances to fit your mood

Top 10 global innovations: bamboo loo roll to eco-candles

We scour the globe, with the help of Mintel, to find the most innovative launches in the household category. Here’s what we came up with…

Disposable Britain: Hand wipes cash in as cleaning sprays slide

Brits are switching from traditional household cleaning liquids, sprays and gels to disposable wipes. Why?

Household’s biggest brands suffer as discounters clean up

Own label lines in Aldi and Lidl gain £7.1m over the past year as brands in the big four lose out

Pile high, sell cheap: Can clean bum claims help save Andrex? 

With sales of loo roll going down the pan, market leader Andrex has a plan: emphasising how clean it can get Brits’ bums. Is it working? 

Licence to thrill? Food brands go fresh with household lines

We’re seeing some quirky licensing tie-ups in household, with the category drawing inspiration from confectionery, crisps and more. Here are some of our favourites…

Brits splash out extra £28.8m on anti-bacterial cleaner

Sales of anti-bacterial surface cleaners rise 36.9% over the past five years while other surface cleaners suffer 5.7% decline