Luxury ice cream shines with £17m growth as singles melt

  • Print
  • Share
  • Comment
  • Save

Growth has frozen solid in ice cream. Take home sales have inched up 1% to £878.1m, fuelled primarily by growth in pricier luxury products, but volume sales have dipped 1% [Kantar Worldpanel 52 w/e 8 November 2015]. Luxury ice cream has delivered £17m growth, while chocolate snacks are up £7.7m, thanks in part to a strong performance to by market leader Magnum. Meanwhile, more standard offerings are in decline. 


Note: Numbers represent take home sales and do not include impulse sales of single ice creams

Sixty five per cent of the UK take home ice cream market belongs to the big four, versus 64% of the overall grocery market, suggesting that ice cream has the power to lure shoppers through the doors for the major multiples. But, as in the wider market, their share is being eroded. Asda and Morrisons have seen 6.9% and 5% of their value sales melt away in the past year, as Tesco and Sainsbury’s achieved slight growth. The usual suspects are stealing share: Iceland is up 17.2%; Aldi 13%; Lidl 12.6%; Waitrose 4.1%.  

 In partnership with Statista






Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial