McVitie’s Tate & Lyle Bonfire Toffee Cake

Launched: September Manufacturer: United Biscuits

One in five of us are planning to hold a bonfire party this November, says McVitie’s, which wants to help those dos go off with a bang with this seasonal launch (rsp: £1.30). In the north, sticky parkin is traditionally eaten on Bonfire Night and this is a ready-made equivalent packed with golden syrup and flavoured with toffee. McVitie’s is also bringing back its Tate & Lyle Sticky Toffee Apple Cake for a limited period (rsp: £1.30), for Halloween.

Howell’s Handmade Jammy Joeys

Launched: July

Manufacturer: Irwin’s Bakery

An institution in Northern Ireland, but new to the mainland, Joeys are sweet madeira buns sprinkled with desiccated coconut. Irwin’s has done a £1m deal to supply its signature ‘Joey’ products to Asda across the UK. The range is being sold under Asda’s Chosen By You banner and includes Jammy, Snowy and Chocolate variants.

Waitrose Woodland Friends Cake

Launched: September

Manufacturer: Waitrose

Move over Hello Kitty and Peppa Pig. Waitrose is bidding for a share of the ambient character cake market with its Woodland Friends range. The lines include an Ollie the Owl cake, covered with chocolate icing and edible decorations, and Spike the Hedgehog, which contains Belgian chocolate ganache (rsp: £9.99 each).

Mr Kipling Toffee Terror Whirls

Launched: September

Manufacturer: Premier Foods

These themed Viennese whirls are toffee flavoured with a buttercream filling and join existing Kipling Halloween limited-edition lines, Shock & Orange Slices and Fiendish Fancies (all rsp: £1). Premier is also revamping its Halloween packaging across both Mr Kipling and Cadbury Cakes for the witching season.