In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m
Last year’s ranking: 35
Sales: £170.8m (-8.3%)
In what Whiskas describes as a “challenging and ever-changing” petfood market, sales slipped more than £15m. The delisting of sub-ranges Simply and Oh So at the end of 2016 hasn’t helped. Nor has input cost pressure that has pushed up average price by 11.6%. More positively, Whiskas says its core pouch continues to perform ahead of the market. Marketing investment has remained firm, with the Whiskas Curiosity TV ad spending 32 weeks on air during 2017.
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