Kettle’s 2.5% loss and 0.4% dip in volume suggest it can no longer take UK growth for granted
Last year’s ranking: 88
Sales: £99.7m (-2.5%)
Kettle’s 2.5% loss and 0.4% dip in volume suggest it can no longer take UK growth for granted. Premium brand Signature was axed, along with 150g packs of its Ridge Cut crisps. Kettle has instead focused on its flat crisps and launched Discoveries, a selection with unusual flavours.
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