Britain’s biggest porridge brand posted a solid £4m growth in value, having shifted 3% more units
Last year’s ranking: 65
Sales: £125.1m (+3.3%)
Fewer Brits are breakfasting at home each day, but Britain’s biggest porridge brand still posted a solid £4m growth in value, having shifted 3% more units. Marketing manager Eric Williams puts this down to NPD such as To Go Breakfast Squares, and significant investment in marketing.
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