Bargain-hunting consumers are proving a headache for Finish

finish dirty dishes

Last year’s ranking: 64

Sales: £120.6m (-2.1%)

Bargain-hunting consumers are proving a headache for Finish. Although its ­fortunes have improved since last year, when value was down by 9.8%, it still put £2.6m less through the tills and suffered a 6.5% decline in volumes as shoppers went for cheaper products and bargain stores.