Strategic collaborations, multi-platform marketing and improvements to its coin cells kept Duracell just about treading water
Last year’s ranking: 71
Sales: £115.6m (+0.1%)
Strategic collaborations, multi-platform marketing and improvements to its coin cells kept Duracell just about treading water in terms of value, but volumes were down 5.1%. Its partnership with Disney on Star Wars and Cars 3 was a key driver of sales, says marketing director Christina Turner.
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